We are the award-winning investigations team that was behind C.A.R.I.A.D. Campaign.
Over 15 years we investigated some of the most notorious puppy farmers, puppy dealers and backyard breeders in the UK, some of them in Lincolnshire, to protect families there, We’ve also exposed contradictions linked to some of the UK’s largest dog welfare charities. Because of our work you’ll never see a puppy or a kitten for sale in a pet shop again (Lucy’s Law), and many puppy buyers including those in Lincolnshire have received some level of justice and closure.
We also campaigned on the ground in the United States against puppy mills, and from the UK our campaigning continued through supporting our American friends in their own efforts to tackle puppy mills. We also stood with our friends in Australia as they campaigned for Oscar’s Law.
Over the years, our commitment has remained unchanged: protecting animals, promoting rescue dogs, exposing wrongdoing and standing up for people who deserve answers.
CLICK HERE TO WATCH THE C.A.R.I.A.D. ONE VOICE RALLY FILM
Below are just some of the television programmes and documentaries we have helped bring to the screen through our investigations and the evidence we uncovered, exposing serious animal welfare concerns, raising public awareness and helping to drive change.
WHY WE COMMENCED THIS INVESTIGATION
Our investigation began following an email we received from Pumpkin and Friends Charity CEO Tammie Fox. Subsequent enquiries led us to concerns about the charity’s activities, public statements and treatment of individuals who had questioned or criticised it.
As we examined those concerns, we encountered conflicting accounts, public accusations and first-hand testimonies describing distressing experiences. These raised further questions about transparency, accountability and the handling of criticism.
We also began examining matters relating to the charity’s governance, fundraising, public representations and the responsibilities of organisations and authorities involved.
Pumpkin and Friends is a registered charity, but that does not place it beyond scrutiny. Charitable status brings responsibilities, and public trust depends upon openness, honesty, transparency and accountability.
Our investigation is not an attack on the Charity, its CEO or Trustees. Supporting animal welfare and asking legitimate questions about a charity are not mutually exclusive.
It’s not just about the image they portray. It’s about what it took to create that image.
Behind the public praise, recognition and carefully presented success stories are questions that deserve answers. Our purpose is to examine not only how Pumpkin and Friends Charity presents itself to the world, but also the experiences, decisions and alleged conduct that may tell a very different story.
Because a reputation should be judged not only by how it looks from the outside, but by how people and animals have been treated along the way.
A NOTE FROM US
This entire investigation is undertaken voluntarily, in our spare time.
The creation of this website was never our intention. It was a last resort. It has been a mammoth undertaking, requiring weeks of painstaking work, often continuing late into the night and from early morning, to research, document, cross-reference and present our findings in a clear, factual and accessible manner.
Unfortunately, despite repeated attempts by both ourselves and others who have independently raised serious concerns, we have been left deeply frustrated by what we consider to be a lack of meaningful accountability and action from those with the authority or responsibility to address the matters brought to their attention.
These include, but are not limited to, the Charity Commission, Lincolnshire Police, Lincolnshire Council and Meta.
We did not set out to create a website of this magnitude. We did so because, despite our repeated efforts to raise concerns through the appropriate channels, we believe too many important questions have remained unanswered and too many legitimate concerns have gone unaddressed.
If those entrusted with responsibility will not provide the answers, we believe the evidence, the questions and the concerns deserve to be placed in the public domain, where they can be examined openly and fairly.
Threats of potential legal action have been made publicly in connection with our investigation, as well as in an email sent to Linda on 12th October 2026 by Pumpkin and Friends Charity CEO Tammie Fox, with the charity’s trustees copied in.
Yet our questions remain unanswered. We have received no evidence that satisfactorily addresses the concerns raised, and, to date, no formal correspondence from a solicitor has been received.
We trust that any solicitor considering involvement will first review our website in its entirety, including the evidence and context presented.
For further information, read our Social Media Public Statement and Testimonies.